COO | Stratagem Rx
As COO of Stratagem Rx, Alex Lalonde spearheads the division’s global production and marketing services. Her 30 years in film, television and digital media production include roles as VP of Business Development and Operations at New Metric Media, COO at Digital Howard (winning back-to-back Canadian Screen Awards), and Executive in Charge of Production and Business Affairs for First Generation Films, where she was also an Executive Producer on several feature films. She has worked with Telefilm Canada, The Canadian Media Fund, The Motion Picture Bond Company, The Academy of Canadian Cinema and Television and Secret Location (eOne). Alex spent five years on the WIFT (Women in Film & Television – Toronto) Board of Directors and was Chair of the WIFT Foundation Board of Directors for two years. She actively supports emerging talent as a mentor with Schulich’s Adopt an Executive MBA program and the WIFT Mentorship Program.